Sr. No. | Title | Criteria
and Subject Division | Subject % Weightage |
1- | Assistant Director (Social & Digital Media)
(BPS-17) | As per advertisement (30% Subjective + 70% Objective) | 100 % |
Copywriting: Creation of 2 social media posts (Facebook) from
given text | 20 % |
Thread of 5 tweets from given text | 10 % |
Editing (English Sentences for Correction of Grammatical Errors) | 15 % |
Digital Media and Online Journalism | 15 % |
Social Websites/Social Media Platforms (Questions on Tools of
Facebook, Twitter, Instagram/ Policies of Social Networking Websites) | 15 % |
Journalism and Mass Communication | 10 % |
Social Media Ethics & Laws | 10 % |
Current Affairs and Advertising | 5 % |
2- | Assistant
Director (Graphic
Design) (BPS-17) | As per advertisement (30% Subjective + 70% Objective) | 100 % |
Copywriting (Print media advertisement):
Creation of advertisement copy from given text | 20 % |
Precis Writing | 10 % |
Tools of Designing Software and their
Uses (CorelDraw, Photoshop, Illustrator, InDesign etc.) | 20 % |
Page Layout and Pagination (Outlook of
Newspapers Pages) | 10 % |
Designing for digital media | 10 % |
History of Graphic Design | 10 % |
Advertising | 10 % |
Current Affairs | 10 % |
3- | Assistant
Director (Reporting) (BPS-17) | As per advertisement (30 % subjective + 70 % objective) | 100 % |
Writing Press Release | 20 % |
Translation (From given Urdu text to
English) | 10% |
Editing (English Sentences for Correction
of Grammatical Errors) | 15 % |
News Writing and Reporting (news
structure, news values, news ethics, reporting and its ethics, types of
headline/intro) | 10 % |
Journalism and Mass Communication | 10 % |
Journalistic language | 10 % |
Mass Communication Theories | 10 % |
Public Relations | 10 % |
Current Affairs | 5 % |
4- | Assistant
Director (Videography) (BPS-17) | As per advertisement (30 % subjective + 70 objective) | 100 % |
Script writing (documentary script/VO) | 20 % |
Precis writing | 10 % |
Shooting Styles and Techniques (Camera
Angles/Types of Shots) | 20 % |
Tools of Video Editing Software/Adobe
Premiere Pro (and their uses) | 20 % |
Lens and Lighting (Types and functions of
lens/ types of lights) | 10 % |
Video Production/History and types of
production etc. | 20 % |
